Why SASH?
Since 2009, SASH (Special Alcohol Service in Hospitality) has helped venues reduce incidents, boost revenue, and create better staff–guest experiences. It focuses on preventing problems early by combining simple, practical techniques with real-world scenarios.
Course Breakdown
SASH is built around two core frameworks:
- MAW: Mood, Assist, Water — proactive guest management.
- SMILE: Socialise, Manage, Identify, Leave it, Enjoy — work guideline.
These are applied through 10 real-world scenarios, including:
- The Doors – Welcoming guests while assessing for intoxication and setting a positive tone.
- On the Job – Applying MAW and SMILE during everyday service.
- Save from Intox – Early intervention to stop patrons reaching intoxication.
- Time to Go – Guiding patrons to leave safely and respectfully when required.
- One Bad Apple – Helping a single at-risk guest while keeping the group their with onside.
- Water Only – Using water to prevent intoxication and assess patron condition.
- Second Opinion – Collaborating with colleagues to spot early warning signs and to make the right decisions.
- The Party Group – Keeping celebration groups positive, safe, and together on-site.
- Temperature Rising – Defusing escalating energy or tension before it leads to problems.
- The Rake – Proactively moving through the venue to engage guests and spot risks.
Course Format
- 18 short sections with videos, quizzes, and optional exercises.
- Total time: ~60–90 minutes (complete at your own pace).
- Certificate of Completion provided.
- The SASH – BASICS course offers the same core theory as the FULL course but with only one scenario (Save from Intox) for a shorter training option.
- We recommend the FULL course for best results, as it applies the theory across all 10 scenarios.
Free Preview
Explore the first 5 lessons below and see how SASH works.
(Note: Quizzes in preview mode are not graded.)
Ready to train your team? Contact us to get started.
Course Curriculum
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