Elevate Your Venue’s Performance with SASH

Our training transforms the drinking experience—for both patrons and staff—using the proven SASH framework. Quick to deploy and affordable, SASH empowers your team, boosts revenue, and enhances safety. Scroll down to discover how we help venue owners, managers, and decision-makers thrive.

Why Choose SASH?

SASH (Special Alcohol Service in Hospitality) combines theory with ten real-world scenarios to equip your staff with:

  1. Advanced Patron Management & Staff Development
    • Fast-track new hires with proven techniques.
    • Refresh veteran employees’ skills and confidence.
  2. Revenue Growth & Profit Maximisation
    • Increase bar sales by promoting responsible hydration.
    • Improve guest satisfaction and repeat visitation.
  3. Stronger Staff–Customer Relationships
    • Positive interactions build loyalty.
    • Happier guests yield better reviews and word-of-mouth.
  4. Dramatic Reduction in Intoxication & Incidents
    • Noticeably reduces intoxication-related issues.
    • Decreases aggression and creates a calmer, safer environment.
    • Enhances guest experience by preventing negative incidents.
  5. Enhanced Venue Safety & Compliance
    • Minimise “Ask to Leave” (ATL) events.
    • Strengthen your venue’s reputation with regulators and local authorities.
  6. Improved Staff Retention & Morale
    • Teams feel empowered and equipped.
    • Better job satisfaction means less turnover.
  7. Elevated Venue Culture & Community Relations
    • Create a safer, more welcoming atmosphere.
    • Build goodwill with neighbours, law enforcement, and licensing bodies.

Proven Results: Deakin University Case Study

A 2017–2019 pilot at a bustling Sydney venue (overseen by Deakin University) revealed:

  • Approaching Intoxication ↓ 55%
  • Intoxication ↓ 75%
  • Violence ↓ 500% (complete cessation)
  • Aggression ↓ 80%
  • Bar Revenue ↑ 5%

Venue managers reported:

  • Better guest experiences and higher staff morale
  • Stronger venue–community relationships and reduced compliance issues

“We were already running a tight ship, so I didn’t expect big changes. But the results from Three Cheers were undeniable—intoxication dropped, violence stopped, and the whole place just felt better. Staff were more confident, patrons more relaxed. It’s made a lasting impact on how we manage our venue.” — Mark Gerber, CEO & Licensee, Oxford Art Factory

Click here to view the full Deakin University report.

Our Mission

Three Cheers exists to make nightlife safer, more enjoyable, and more profitable. We don’t promote overconsumption; we work within real-world drinking habits by encouraging hydration and positive mindsets. Our goal: Reduce risk, boost revenue, and elevate the guest and staff experience.

Featured Videos

💧 Russell Crowe's Tip = The Three Cheers Way

What Russell shares with Ed Sheeran captures a core foundation of our approach: hydration. It’s a simple shift that helps patrons have a safer, better night—and wake up fresh the next day.
Watch now ➔ here

The Smarter Way to Serve

Want to increase revenue, reduce intoxication, and boost team satisfaction? This short video covers the why, what, and when of the Three Cheers approach—designed to deliver better nights and better business.

👉 Ready to see the difference at your venue? Start with SASH.
Watch now ➔ here

Venue Manager Testimonial: Matthew Tickle (Sydney)

Hear from an experienced venue manager on how Three Cheers improved guest safety, boosted revenue, and lifted staff morale.

Trusted by Industry Leaders

Oxford Art Factory, Sydney

“Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs and anti-social behaviour. Essential for any licensed premises.” — Mark Gerber, CEO & Licensee

Solotel Group

“Our team has successfully reduced ‘Ask to Leaves’—SASH training works.” — Natasha Brennan, Operations/HR Manager

Prince of Wales Hotel and the Gulgong Liquor Accord

“We put SASH into action on our toughest night of the year and had a smooth, incident-free shift—patrons even thanked us for the change.” – Rowena Ellis, Licensee, Prince of Wales Hotel & Coordinator, Gulgong Liquor Accord

The Orient Hotel, Sydney

“Immediate reduction in alcohol-related assaults, increased revenue, and improved staff retention.” — James Stevenson, General Manager/Licensee

Vulcan Hotel, Sydney

“Easy to follow, this training helps us provide a safer, more enjoyable environment for everyone.” — Anj Hernandez, Hotel Manager

Tiva, Sydney

“Our team found the psychological tactics especially valuable for handling difficult situations.” — Jasmine Selmann, Venue Supervisor

NSW Incentives & Demerit Point Relief

Thanks to our proven results, NSW Parliament’s Joint Select Committee on Sydney’s Night-Time Economy recommended incentivising programs like Three Cheers (Recommendation 30, Sept 2019 - page 51).

  • Remove a demerit point after 12 months by running additional staff training.
  • Reduce your risk of future penalties by implementing SASH correctly.

✅ Flexible Training Options to Suit Your Venue

Whether you’re ready to roll out online training, prefer in-venue workshops, or want live coaching first — we offer flexible formats to fit your team, goals, and budget.

Everything starts with our SASH training, and you can build from there.



🔹 Start with SASH Training

Choose the format that suits your team best:

  • Online Course:
  • SASH – BASICS (30–45 mins): 1 scenario – volume pricing* ranges from $90 to $12 + GST per person
  • SASH – FULL COURSE (60–90 mins): 10 scenarios – volume pricing* ranges from $144 to $20 + GST per person
  • *Volume pricing — tailored quotes for all venue sizes.
  • In-Venue Presentation (45–60 mins, no role-plays) – $1,000 + GST
    A group overview session delivered onsite as an alternative to the online course.
  • Classroom Training (3.5 hour session): Includes all 10 scenarios, demonstrations + role-plays. (Contact us for a quote.)

💬 “Flexible, effective training that fits around your roster.”



🔹 Add a Workshop (Optional Step)

Interactive, scenario-based coaching to deepen the training.

  • 60 mins for up to 30 staff – $500 + GST
    → Extra staff: $20 + GST pp
    → Extra same-day sessions: $250 + GST

💬 “Brings the learning to life in a high-energy, real-world format.”



🔹 In-Service Coaching (Add Anytime)

Live coaching during service, plus feedback in a follow-up session.

  • Delivered during trade hours
  • Follow-up meeting the next week to review and plan
  • Custom quote includes travel and prep

💬 “A real-time look at what’s working and what can improve — on the floor.”



🏆 Case Example: Oxford Art Factory

As part of a Deakin University-supervised pilot trial, Oxford Art Factory implemented the full SASH training pathway:

  • All staff completed the SASH – FULL COURSE (online)
  • Staff participated in an onsite workshop
  • Management received in-service coaching with follow-up feedback

The result was a measurable improvement in staff behaviour, guest experience, and venue outcomes — all documented in the final report.



📌 Note on Course Structure

We recommend all staff complete the SASH – FULL COURSE where possible. If that’s not feasible, senior and regular team members should complete the full version to help lead the way.



✅ Ready to Roll Out SASH?

👇 Scroll down for full pricing or contact us for a tailored quote.

💻 SASH Online Courses - Up to 85% OFF

We keep pricing accessible so you can train more staff without breaking the bank.

Bulk pricing available.


SASH – BASICS

30–45 minutes
Covers SASH’s core theory + the key “Save from Intox” scenario


SASH – FULL COURSE

60–90 minutes
Applies SASH’s unique behavioural theory to 10 real-world venue scenarios


💬 Need to train 5, 10, 20, 50, or 100+ staff?
📩 Contact us for a tailored group quote.

SASH - FULL COURSE

The SASH – FULL COURSE is premium online training that transforms how your venue manages alcohol service—well beyond basic RSA. In 60–90 minutes, staff are equipped with the skills to handle 10 common real-world scenarios, from early intoxication signs to calming crowd energy and managing groups. Backed by a university trial, venues have seen reduced incidents, improved customer satisfaction, and stronger team performance—all contributing to higher revenue and compliance confidence. Professional, practical, and hospitality-first, this course is ideal for venues committed to better, more profitable service.

3Chrz

3Chrz

$158

SASH - BASICS

SASH – BASICS gives your staff a smarter approach to alcohol service, building on RSA with practical tools that improve guest experience and venue outcomes. In just 30–45 minutes, team members learn how to keep patrons hydrated, manage mood, and prevent intoxication before it starts. The result? Better service, fewer incidents, and longer, more enjoyable guest visits that increase revenue. Trusted by leading venues and supported by a Deakin University trial, SASH – BASICS is an easy-to-implement upgrade that helps reduce risk, strengthen patron relationships, and boost team confidence. Ideal for venues seeking better, more profitable nights out.

3Chrz

3Chrz

$99

Frequently Asked Questions

Q: Is SASH fully online?
 A: Yes—complete anywhere, anytime on desktop, laptop, tablet, or smartphone. In-person training is also available by request. [Email Us for a quote.]

Q: How long do the courses take?
A:

  • Full Course: 1–1.5 hours
  • Basics: 30 minutes–45 minutes

Q: Is SASH a big operational change?
A: No. SASH builds on existing RSA practices, removes ineffective habits, and adds simple, high-impact techniques.

Q: Are bulk discounts available?
A: Absolutely. Email us and we’ll provide customised, cost-effective packages for your team.

Q: Want a demo?
A: Click here and scroll to “PREVIEW” in the Course Curriculum.

Q: Other questions?
A: Email us or leave your number and we’ll call you back.

Ready to Transform Your Venue?

Contact us today for a personalised quote and start raising the bar on safety, satisfaction, and profitability.

📧 Email Us