Elevate Your Venue’s Performance with SASH
Our training transforms the drinking experience—for both patrons and staff—using the proven SASH framework. Quick to deploy and affordable, SASH empowers your team, boosts revenue, and enhances safety. Scroll down to discover how we help venue owners, managers, and decision-makers thrive.
Why Choose SASH?
SASH (Special Alcohol Service in Hospitality) combines theory with ten real-world scenarios to equip your staff with:
-
Advanced Patron Management & Staff Development
• Fast-track new hires with proven techniques.
• Refresh veteran employees’ skills and confidence. -
Revenue Growth & Profit Maximisation
• Increase bar sales by promoting responsible hydration.
• Improve guest satisfaction and repeat visitation. -
Stronger Staff–Customer Relationships
• Positive interactions build loyalty.
• Happier guests yield better reviews and word-of-mouth. -
Dramatic Reduction in Intoxication & Incidents
• Noticeably reduces intoxication-related issues.
• Decreases aggression and creates a calmer, safer environment.
• Enhances guest experience by preventing negative incidents. -
Enhanced Venue Safety & Compliance
• Minimise “Ask to Leave” (ATL) events.
• Strengthen your venue’s reputation with regulators and local authorities. -
Improved Staff Retention & Morale
• Teams feel empowered and equipped.
• Better job satisfaction means less turnover. -
Elevated Venue Culture & Community Relations
• Create a safer, more welcoming atmosphere.
• Build goodwill with neighbours, law enforcement, and licensing bodies.
Proven Results: Deakin University Case Study
A 2017–2019 pilot at a bustling Sydney venue (overseen by Deakin University) revealed:
- Approaching Intoxication ↓ 55%
- Intoxication ↓ 75%
- Violence ↓ 500% (complete cessation)
- Aggression ↓ 80%
- Bar Revenue ↑ 5%
Venue managers reported:
- Better guest experiences and higher staff morale
- Stronger venue–community relationships and reduced compliance issues
“We were already running a tight ship, so I didn’t expect big changes. But the results from Three Cheers were undeniable—intoxication dropped, violence stopped, and the whole place just felt better. Staff were more confident, patrons more relaxed. It’s made a lasting impact on how we manage our venue.” — Mark Gerber, CEO & Licensee, Oxford Art Factory
Click here to view the full Deakin University report.
Our Mission
Three Cheers Drinking exists to make nightlife safer, more enjoyable, and more profitable. We don’t promote overconsumption; we work within real-world drinking habits by encouraging hydration and positive mindsets. Our goal: Reduce risk, boost revenue, and elevate the guest and staff experience.
Featured Videos
💧 Russell Crowe Teaches Ed Sheeran to Drink Smarter
How a backstage tip from Russell Crowe kept Ed Sheeran hangover-free—and why every venue should help patrons stay hydrated.
Watch now ➔ here
The Three Cheers Story: From Pilot to SASH Success
Learn how our program evolved from reducing intoxication to a comprehensive patron management solution—complete with Deakin University results.
Watch now ➔ here
Venue Manager Testimonial: Matthew Tickle (Sydney)
Hear from an experienced venue manager on how Three Cheers improved guest safety, boosted revenue, and lifted staff morale.
Trusted by Industry Leaders
Oxford Art Factory, Sydney
“Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs and anti-social behaviour. Essential for any licensed premises.” — Mark Gerber, CEO & Licensee
Solotel Group
“Our team has successfully reduced ‘Ask to Leaves’—SASH training works.” — Natasha Brennan, Operations/HR Manager
Prince of Wales Hotel and the Gulgong Liquor Accord
“We put SASH into action on our toughest night of the year and had a smooth, incident-free shift—patrons even thanked us for the change.” – Rowena Ellis, Licensee, Prince of Wales Hotel & Coordinator, Gulgong Liquor Accord
The Orient Hotel, Sydney
“Immediate reduction in alcohol-related assaults, increased revenue, and improved staff retention.” — James Stevenson, General Manager/Licensee
Vulcan Hotel, Sydney
“Easy to follow, this training helps us provide a safer, more enjoyable environment for everyone.” — Anj Hernandez, Hotel Manager
Tiva, Sydney
“Our team found the psychological tactics especially valuable for handling difficult situations.” — Jasmine Selmann, Venue Supervisor
NSW Incentives & Demerit Point Relief
Thanks to our proven results, NSW Parliament’s Joint Select Committee on Sydney’s Night-Time Economy recommended incentivising programs like Three Cheers (Recommendation 30, Sept 2019 - page 51).
- Remove a demerit point after 12 months by running additional staff training.
- Reduce your risk of future penalties by implementing SASH correctly.
SASH Online Courses - Up to 85% OFF*
We keep pricing accessible so you can train more staff without breaking the bank. *Bulk discounts for venues, liquor accords, and hospitality groups.
SASH – FULL COURSE (60–90 mins)
Unique theory + 10 practical scenarios
$158 GST inclusive
SASH – BASICS (30–45 mins)
Core scenario “Save from Intox” + upgrade path to Full Course
$99 GST inclusive
Click on a course for details ➔
Frequently Asked Questions
Q: Is SASH fully online?
A: Yes—complete anywhere, anytime on desktop, laptop, tablet, or smartphone. In-person training is also available by request. [Email Us for a quote.]
Q: How long do the courses take?
A:
- Full Course: 1–1.5 hours
- Basics: 30 minutes–45 minutes
Q: Is SASH a big operational change?
A: No. SASH builds on existing RSA practices, removes ineffective habits, and adds simple, high-impact techniques.
Q: Are bulk discounts available?
A: Absolutely. Email us and we’ll provide customised, cost-effective packages for your team.
Q: Want a demo?
A: Click here and scroll to “PREVIEW” in the Course Curriculum.
Q: Other questions?
A: Email us or leave your number and we’ll call you back.
Ready to Transform Your Venue?
Contact us today for a personalised quote and start raising the bar on safety, satisfaction, and profitability.
📧 Email Us