The Problem

Ask-to-Leaves, incidents, and early departures are not inevitable. They're preventable.

Most venues intervene too late — when the situation is already a problem. Three Cheers changes the moment of contact. Early, positive, and welcomed by guests. The result is fewer escalations, stronger rapport, and nights that run the way they should.

Proven Results

Deakin University Trial – Oxford Art Factory, Sydney (2017 - 2019)

  • Approaching Intoxication ↓ 55%
  • Intoxication ↓ 75%
  • Violence – complete cessation
  • Aggression ↓ 80%
  • Bar Revenue ↑ 5%

View the full report.

Twin Towns Case Study

Twin Towns Case Study

From sceptical to fully onboard.

Hear it from the staff and management who were hesitant at first — and became advocates after seeing the results firsthand.

Click to watch the 60-second case study summary.

What Twin Towns found:

  • Fewer guests reaching the point of needing an Ask-to-Leave
  • Groups staying together longer
  • Smoother ATLs when required
  • “They’re drinking the same amount — possibly even more.” - Nathan Smith, Operations Manager

Watch the full 10-minute case study.

NSW Parliament

In its 2019 report on Sydney’s Night-Time Economy, the NSW Parliament’s Joint Select Committee recommended that venues be incentivised “to engage in additional RSA programs such as the Three Cheers program” (Recommendation 30, p 51).

How It Works

Prevention, not enforcement.

  1. Early Contact — Staff engage guests positively from the moment they arrive, building rapport before any issues can form.
  2. Proactive Hydration — Alcohol dehydrates faster than most people realise. Early hydration prevents the decline in clarity and mood that leads to escalation.
  3. Goodwill Built — Guests who feel looked after respond better. If intervention is needed later, it is accepted rather than resisted.
  4. Groups Stay Together — Fewer ATLs means fewer broken groups. More people onsite, longer. Revenue protected.

What Changes

For your venue:

  • Fewer incidents and escalations
  • Reduced Ask-to-Leaves
  • Groups kept together and onsite longer
  • Increased bar revenue
  • Stronger community and compliance position
  • Better next-day guest sentiment and repeat visitation

For your staff:

  • Less stress and burnout
  • Stronger guest rapport
  • Smoother, more predictable nights
  • Clearer framework for difficult situations
  • Improved team morale

In Their Words

Oxford Art Factory, Sydney

“Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs for any reason, and an increase in staff and guest satisfaction. I recommend Three Cheers for any licensed premises.” — Mark Gerber, CEO & Licensee

Solotel Group

“Our team has successfully reduced ‘Ask to Leaves’—SASH training works.” — Natasha Brennan, Operations/HR Manager

Prince of Wales Hotel and the Gulgong Liquor Accord

“We put SASH into action on our toughest night of the year and had a smooth, incident-free shift—patrons even thanked us for the change.” – Rowena Ellis, Licensee, Prince of Wales Hotel & Coordinator, Gulgong Liquor Accord

The Orient Hotel, Sydney

“Immediate reduction in alcohol-related negative incidents, increased revenue, and improved staff retention.” — James Stevenson, General Manager/Licensee

Vulcan Hotel, Sydney

“Easy to follow, this training helps us provide a safer, more enjoyable environment for everyone.” — Anj Hernandez, Hotel Manager

Tiva, Sydney

“Our team found the psychological tactics especially valuable for handling difficult situations.” — Jasmine Selmann, Venue Supervisor

Video Testimonial

A former security guard — now venue manager — shares what changed the night Three Cheers was introduced.

What Great Hospitality Is Really About

Great hospitality has always been about care — for the experience, the atmosphere, the drinks, the food, and the people you're serving. Looking after your guests isn't a compliance obligation. It's the highest expression of what hospitality is. Three Cheers is built on that principle.

The Training

SASH Full Course 10 scenarios · 60–90 minutes

The complete system. All 10 real-world service scenarios — giving your team the full toolkit to manage guests proactively and confidently.

From $149 + GST per staff member. View full course details →

To order or enquire, email us →

SASH Basics 2 scenarios · 35–50 minutes

The core frameworks and two essential scenarios. Ideal for fast onboarding, seasonal staff, or refresher training.

From $99 + GST per staff member. View course details →

To order or enquire, email us →

Volume discounts available beginning at 3 courses.

Not sure which suits your team? Get in touch and we'll work it out together.

Ready to raise the bar? Email us to get started or arrange a complimentary trial for your venue.

Three Cheers – Established 2009

Sydney, Australia.